Bruetta
Bruetta is a loose leaf tea tumbler company and a really fun brand that I was able to work on at Crank Creative. The brand was previously only a B2B business, but we wanted it to also branch out into the consumer market. I was responsible for doing brand identity updates for the consumer side which involved color and typography, website UI design, Shopify site design, photography, pattern design, packaging for pouches and boxes, social media, and email design.
My favorite part of working on this brand was creating the illustrated leaf pattern and coming up with a vibrant color palette; color and illustration are definitely two things that get me excited to work on a project. I used Procreate to draw out the initial pattern and then used Illustrator to make it a vector element that could be used on packaging, social media, website, etc. I also chose colors for all of the flavors of tea that would give a fun, vibrant feeling.
