Modern Foot & Ankle
Modern Foot & Ankle is a central Florida podiatry brand that I worked on at Crank Creative. They already had an established brand, though we ended up doing a brand refresh for them to end up with a more minimal and dark-tone look and feel (previously their brand was mostly whites and rich blues). I helped with leading the exploration of visual directions for the brand refresh, as well as creating their brand assets and style guide, and doing some in-office photography.
Pictured above is the homepage of Modern Foot & Ankle before our brand refresh efforts. We went through many stylescapes exploring different visual directions with the client.
The client ended up wanting to go with a minimal, dark direction. We created several example pieces of collateral and business cards, as well as brand guidelines for this direction. The blue from their old brand was updated as well to be a bit less saturated.
